Revitalizing the Digital Bloom: Elena Flowers' E-commerce Enhancement by Unlimited Digital

Unlimited Digital, a leader in digital transformations, has reshaped the online shopping experience at Elena Flowers. By redefining the e-commerce setup and streamlining the user journey, we’ve brought the fragrant world of flowers directly to the customers’ screens, offering a user-friendly and secure platform for all floral needs.
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Background

Elena Flowers stands as a comprehensive hub for an expansive assortment of flowers and bouquets tailored for every event, ranging from birthdays, anniversaries, name days, romantic gestures to weddings. Their streamlined ordering process and secured payment methods promise a simple journey from the selection of fresh blooms to their delivery at your doorstep.

Objective

The primary goal was to transform the flower shopping experience into an enjoyable and seamless journey. Our modern e-commerce platform stands as a symbol of this commitment, providing customers a safe and intuitive environment to choose the perfect floral arrangements for their special occasions.

Strategy

Using the powerful Crocoblock Jet Woo Builder, we developed an interactive and responsive online platform that emulates the in-store experience on your screen. Our detailed templates for categories, products and shop pages, designed with Elementor, depict each flower and bouquet in an appealing, and informative fashion. This helps customers choose the perfect bloom for their event, whether a birthday, anniversary or a symbol of affection.

We further enhanced the user experience by integrating Jet Smart Filters, enabling customers to narrow down their search according to their preferences and requirements. This advanced filter function simplifies the shopping experience, guiding customers directly to their chosen product.

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